You can relish the goodness of almonds in our scrumptious Cadbury silk chocolate bar. 480Ĭadbury dairy milk silk roast almond comes with crisp roasted almond nuts embedded in luscious and smooth chocolate, making every bite a velvety and crunchy delight.
Here are the various variants of Cadbury dairy milk silk that you can devour from the comforts of your home, only a click away from you!ĭifferent variants of Cadbury Dairy Milk Silk Chocolates: Cadbury Dairy Milk Silk Fruit & NutĪ rich and creamy blend of Cadbury silk with the real goodness of cashews, raisins and apricots embedded in the bar gives you Cadbury dairy milk silk fruit & nut. To fulfil your cravings for dessert, we offer doorstep delivery of your favourite Cadbury dairy milk silk chocolate bars anywhere in Mumbai which are hygienically packed with care. Most remember it as a delicacy to be enjoyed on joyous occasions like birthdays and anniversaries but all we need is an excuse to grab a Cadbury dairy milk silk! The mouth-watering combination of milk and rich silky chocolate melts on your tongue, filling your mouth with the most heavenly flavour that you cannot stop with just one piece. In current times, when we are surrounded by dividing forces and forced to see negativity in others, celebrating the goodness and generosity seems like a good brand positioning for a brand which has been loved by so many Indians," he said.Why choose our Cadbury Dairy Milk Silk Chocolates?Ĭadbury dairy milk chocolate is a nostalgic part of our childhood with its memorable and exquisitely rich flavour. “The current campaign is more humane and spiritual in nature. “The advertising kept evolving from ‘Kuchh Meetha Ho Jaaye’ to the current brand thought ‘Kuchh Accha Ho Jaaye, Kuchh Meetha Ho Jaaye’ campaign which talks about extending generosity to oneself as well as to others," he said.Īccording to Harish Bijoor, brand strategy expert and founder of Harish Bijoor Consults Inc., the brand Cadbury has come a long way from its initial functional advertising. Ogilvy is the only ad agency that has worked on Cadbury’s advertising in India.
Silk, the company claims, is second largest variant after the mother brand.Ĭhocolates are not part of our Indian food culture, so when Cadbury’s entered India the task was to ensure that the category is adopted, recalled Piyush Pandey, executive chairman and creative director, Ogilvy South Asia. Sensing the varied consumer needs across the country, Mondelez India, between 20, started rolling out value products like Dairy Milk Shots (small balls of chocolate) and high-end offerings like dark chocolate brand Bournville, Fuse, 5Star 3D and Dairy Milk Silk which now comes with multiple variants like aerated bubbly, Oreo and Nuts. “Bachchan has a universal appeal and stands for trust, generosity and authenticity and his association has been immensely beneficial for the brand Cadbury," said Viswanathan.